“This is not a fad,” Ricardo Marques, vice president of core and value brands at Anheuser-Busch, told CNN. Industry experts and retail trend professionals have spoken to pretty much every publication about hard seltzer’s skyrocketing popularity. If there’s one thing people love more than hard seltzer, it is talking about how big hard seltzer is. As of this year, every major beer company has at least one hard seltzer on the market, as beer continues to lose market share in favor of less alcoholic, less caloric options. It and the next leading brand, Truly, which is owned by Boston Beer Company, together make up about 85 percent of total hard seltzer sales. Half of those sales are concentrated on a single brand: White Claw, which is owned by Mark Anthony Brands, the owner of Mike’s Hard Lemonade. Abel Uribe/Shannon Kinsella/Chicago Tribune/TNS via Getty Images Say 'Cheers' with Truly Hard Seltzer because every sip is an event.A selection of the top hard seltzer brands. It's a lifestyle, a toast to fun-filled, flavor-packed experiences. Truly Hard Seltzer isn't just another alcoholic beverage. Sample them all, and let the party of flavors begin! Variety packs by Truly Hard Seltzer are here to satisfy the adventurous. Grab this mixed pack to enjoy a symphony of citrusy lemonade variants. Truly Hard Seltzer Lemonade Mix Pack: Can't decide on a flavor? No problem.Truly Hard Seltzer Classic Lime Margarita-Style: A fiesta of flavors that brings the Margarita experience to your seltzer, combining citrusy lime with that signature salty hint.Truly Hard Seltzer Wild Berry: Surrender to the wild side of refreshment as the berry burst teases and pleases your palate.Truly Hard Seltzer Fruit Punch: A punch of fruits in every gulp, this flavor sets the bar high for fun and taste.Truly Hard Seltzer Strawberry Lemonade: This delightful combination of luscious strawberries and tangy lemonade will delight your taste buds.Truly Hard Seltzer Original Lemonade: The perfect thirst-quencher where sweetness and acidity work together.Popular & Bold Truly Hard Seltzer Flavors With their unwavering commitment to quality and an unyielding dedication to creating the most delightful and sippable seltzers, Truly has become the benchmark for exquisite taste and versatility in hard seltzers. With moderate alcohol by volume (ABV) of 5%, Truly has crafted a delightful drink perfect for various occasions.Įxperience the extraordinary world of Truly Hard Seltzer, where each sip unveils a crisp and refreshing adventure. Whether you're seeking a refreshing reward after a cheer-up hike or a portable companion for your backpack, Truly's conveniently sized can easily accommodate your needs. It seamlessly serves as an excellent base for cocktails, and many bars now proudly offer it on tap. Truly Hard Seltzer's popularity is further enhanced by its incredible versatility. With a focus on crispness, refreshment, and enhanced fruitiness following a flavor revamp in 2019, Truly has remained committed to its mission, consistently delivering the most divine and enjoyable seltzers on the market. In the spring of 2016, Truly debuted with a trio of tastes since then, the company's portfolio has offered an astounding range of choices. It is perfect for restful sipping on a beach or as a refreshing treat after a hot day. With its mere 100 calories per can and a mere gram of carbs, it's no wonder that beer, wine, and other alcoholic beverage enthusiasts have embraced Truly Hard Seltzer like a fish to sparkling water.įrom its inception, Truly Hard Seltzer embarked on a profound mission to create delicious alcoholic sparkling water infused with real fruit flavors. Truly Hard Seltzer, the popular brand that has taken the world by storm, has managed to captivate the imagination and tantalize taste buds in a short and sweet period.
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